Explanation
Key ideas
The few ideas every page rests on: your products and rivals, chains and stores, ranged and in stock, scope, and how fresh the numbers are.
Your products, rivals and the store brand#
Every product you watch has one of three roles. The app labels each change and each row with it.
| Role | What it is |
|---|---|
| Yours | A product your brand makes. Your plan's product limit counts these. |
| Rival | Another brand's product that you compare against. We suggest rivals when you set up, and you can add more. |
| Store brand | The retailer's own label in your category, such as a Coles or Woolworths own brand. To follow one, add it as a rival. |
A product sold at several chains is one product with a listing at each chain. Plans count your products by your largest count at any one chain. See Plans and limits.
Chains and stores#
A chain is a retailer, such as Coles or IGA. Each has its own stores, prices and range, and the app keeps them apart: it never averages a price across chains. Which chains you see depends on your plan's retailer groups. See Chains and coverage.
Ranged and in stock#
Two different questions, and the app keeps them apart.
- Ranged means the store carries the product at all. A store that doesn't range it isn't out of stock; it doesn't carry it.
- In stock means a store that ranges it has it on the shelf.
Where we have no reading of a store's ranging, the store is counted apart ("ranging not read"), never as not ranged. See Metrics.
Where a change happened#
Every change on Home says where it happened:
- National: most of the chain's stores moved the same day. Usually a head-office decision.
- A state or region, such as "WA only": one part of the country. Often a regional price or promo.
- One store's name: one store moved on its own. Often noise; you can hide these.
See Scope.
How fresh the numbers are#
Each page with shelf numbers has one stamp, such as "Checked today 06:10", saying when its numbers were last brought up to date. If a check is late, the stamp turns amber: that's said once, for the page, never on each number. A number gets a marker only when it's an exception: inferred or unknown. A number without a marker was read at all or most of the stores behind it. Coles, Woolworths and ALDI set prices by zone, so each store there has its zone's price: the page says that once, instead of marking every price. See Freshness and Observed and inferred numbers.
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Updated 9 October 2026