MenuKey ideas

    Explanation

    Key ideas

    The few ideas every page rests on: your products and rivals, chains and stores, ranged and in stock, scope, and how fresh the numbers are.

    Your products, rivals and the store brand#

    Every product you watch has one of three roles. The app labels each change and each row with it.

    RoleWhat it is
    YoursA product your brand makes. Your plan's product limit counts these.
    RivalAnother brand's product that you compare against. We suggest rivals when you set up, and you can add more.
    Store brandThe retailer's own label in your category, such as a Coles or Woolworths own brand. To follow one, add it as a rival.

    A product sold at several chains is one product with a listing at each chain. Plans count your products by your largest count at any one chain. See Plans and limits.

    Chains and stores#

    A chain is a retailer, such as Coles or IGA. Each has its own stores, prices and range, and the app keeps them apart: it never averages a price across chains. Which chains you see depends on your plan's retailer groups. See Chains and coverage.

    Ranged and in stock#

    Two different questions, and the app keeps them apart.

    • Ranged means the store carries the product at all. A store that doesn't range it isn't out of stock; it doesn't carry it.
    • In stock means a store that ranges it has it on the shelf.

    Where we have no reading of a store's ranging, the store is counted apart ("ranging not read"), never as not ranged. See Metrics.

    Where a change happened#

    Every change on Home says where it happened:

    • National: most of the chain's stores moved the same day. Usually a head-office decision.
    • A state or region, such as "WA only": one part of the country. Often a regional price or promo.
    • One store's name: one store moved on its own. Often noise; you can hide these.

    See Scope.

    How fresh the numbers are#

    Each page with shelf numbers has one stamp, such as "Checked today 06:10", saying when its numbers were last brought up to date. If a check is late, the stamp turns amber: that's said once, for the page, never on each number. A number gets a marker only when it's an exception: inferred or unknown. A number without a marker was read at all or most of the stores behind it. Coles, Woolworths and ALDI set prices by zone, so each store there has its zone's price: the page says that once, instead of marking every price. See Freshness and Observed and inferred numbers.

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    Updated 9 October 2026