Closed beta · free while it runs
Which stores are out of your stuff?
Every morning we check price, specials, stock and ranging at about 3,160 Coles, Woolworths, IGA and ALDI stores, for your products and your rivals’. Type your brand and see what we’ve got.
Start with your brand
No sign-up. See how many of your products we already watch, at every chain.
A real morning, on a real shelf
Eight products off real shelves, and something happened to every one. Check the stores to find out what. (Reload for a different eight.)
Stocking the shelf…
Store counts are the stores where we saw the change. In the app it’s every one of your products, your rivals and every store, with the history.
What’s waiting for you each morning
A list of stores to visit
Every store, sorted by how long you’ve been missing from it. Not ranged where you should be, a rival on the shelf where you aren’t. Send it to your reps, or print it for the buyer.
StoresColes · VIC · 233 stores
What changed overnight, and nothing else
Your products and your rivals’, biggest change first: a special in one state, a price move, “back in stock at 97 of the 130 stores”. On a quiet day it says so.
Ask it like you’d ask a colleague
Type a question, get a chart you can drop in the deck. Alerts too, if you want them: one email when something actually happens.
The screenshot is the real app with real data: a chocolate range at Coles in Victoria.
“Don’t we already get this from scan data?”
Not store by store, you don’t. A national average hides the stores where you’re out. Here’s the difference, for whoever’s asking.
| What you can see | Cannonball | Scan data | Supplier portals | Online price trackers |
|---|---|---|---|---|
| Every store, not a national average | Yes | No | No | No |
| Out of stock, with days out | Yes | No | Yes | No |
| Your rivals and the house brand | Yes | Yes | No | Yes |
| Coles, Woolworths, IGA and ALDI together | Yes | Yes | No | Yes |
| Updated every day | Yes | No | Yes | Yes |
| What sold (volumes, share) | No | Yes | Yes | No |
In general; programs differ. The longer versions: scan data, supplier portals and online price trackers.
Every store. Even the one in Broome.
Coles, Woolworths, IGA and ALDI, in every state and territory.
- Coles stores
- 867Coles stores
- Woolworths stores
- 1,141Woolworths stores
- IGA stores
- 537IGA stores
- ALDI stores
- 613ALDI stores
Free while the beta runs.
Brands in the beta use all of it, free. After the beta you pay for the products you watch, from $149 a month, and every plan sees every store.
Fair questions
What is Cannonball?
Cannonball (cannonballdata.com) shows grocery brands, their agencies and brokers the price, promotions, stock and ranging of their products and their rivals' at about 3,160 Coles, Woolworths, IGA and ALDI stores in Australia, store by store, updated every day.
Which chains and stores?
Coles, Woolworths, IGA and ALDI: about 3,160 stores across every state and territory.
Do I need scan data, a supplier portal or a retailer login?
No. Type your brand, pick your products, and the store-level view is there. Nothing to connect, upload or configure.
How up to date is it?
Updated every day. Every page shows when it was last checked, and the history is kept so you can look back at any date.
Is Cannonball connected to the retailers?
No. Cannonball is independent and isn't affiliated with, endorsed by or sponsored by Coles, Woolworths, IGA or ALDI.
Do you share my data with retailers or anyone else?
No. Your products, rivals, notes and questions are yours. We don't sell them or show them to retailers or other customers.
Can I try it first?
Yes. Look up your brand on the home page, with no sign-up at all. Cannonball is in a closed beta: apply, and if it's a fit you get an invite and use it free while the beta runs. The plans and prices here apply after the beta.
What is Ask, and is it limited?
Ask answers a question about your shelf as a chart or a table. Every plan includes unlimited AI answers, with generous fair use: we'll talk to you long before any limit matters. We don't use your questions to train AI models of our own.
Come and have a look around.
Tell us about your brand. Willem reads every application and writes back.Type your brand and see how many of your products we already watch, at every chain.