Cannonball docs

What Cannonball shows you#

Cannonball shows grocery brands what a shopper would find on the shelf at each store: the price, whether it's on promotion, whether it's in stock, and whether the store ranges it at all. It shows that for your products, your rivals' and the store brand, every day, chain by chain. What each chain shows store by store differs: see Chains and coverage.

You don't connect anything. There's no retailer login, supplier portal or scan data to set up. You type your brand, tick your products, and your shelf is there.

How the docs are organised#

• Getting started gets you from your invite to your first useful answer in minutes, and explains the few ideas everything else rests on.
• Using Cannonball has a page for each part of the app: Home, Products, a product's page, Stores, What changed, search, Ask, exports and sharing.
• How-to guides walk through tasks step by step, from choosing your products and rivals to preparing for a range review.
• Alerts and emails, Team and admin, Plans and billing and Data coverage are the reference for each, including agencies, white label and New Zealand.
• Metrics and definitions says what every number and label means, with a glossary, how fresh it is, and what it can't tell you.
• Help has answers to common questions and fixes for when something doesn't look right.
• Changelog lists what changed in the app, newest first.