Terms of service

The agreement

The app isn’t open yet. Nothing can be bought and no account can be created, so these terms don’t apply to anyone yet. They’re published so you can read them before Cannonball opens, and they may change before then.

Cannonball is operated by Cannonball, an Australian company being registered, and until then by its founder (“we”, “us”). Once registration is complete, this page will give the company’s full name and ABN.

These terms are an agreement between you (or the business you sign up for) and us. By creating an account you agree to them. If you sign up for a business, you confirm you’re allowed to agree on its behalf.

What Cannonball is

Cannonball shows store-level price, promotion, stock and ranging information for products sold at Coles, Woolworths, IGA and ALDI, read from what each store shows its shoppers online. What we read at each chain, and how often, is set out on our home page and may change as retailers change their websites. Cannonball is independent and is not affiliated with, endorsed by or sponsored by any of those retailers. Their names are used only to describe where the data comes from.

Accounts

• Keep your login details secure, and tell us promptly if you think someone else has used your account.
• Each person on your team needs their own login. Accounts are for your business and its staff.
• You’re responsible for what happens under your account.

Plans and billing

• The Free plan costs nothing. Paid plans are billed monthly in advance, in Australian dollars, with GST added where it applies.
• Each plan includes a number of Ask credits. Beyond those, Ask is pay-as-you-go up to a monthly cap you set, and we’ll never charge above your cap. Questions Cannonball can’t answer don’t use a credit. Unused credits don’t roll over.
• You can cancel at any time. Your plan runs to the end of the period you’ve paid for, and then stops renewing.
• We’ll give you at least 30 days’ notice by email before any price change applies to your plan.

Your data stays yours

Everything you put into Cannonball, including your brand and product lists, rivals, notes, alert rules and Ask questions (“your data”), remains yours. You give us permission to use it only to provide and support the service for you. We don’t sell it, share it with retailers or other customers, or use it to train AI models. You can export or delete it at any time, and when you close your account we delete it as described in our privacy policy.

Using our data

While your subscription is active, you may use the data, charts and exports Cannonball provides within your business, including in meetings and documents shared with your own trading partners, advisers and brokers. You may not:

• resell, sublicense or publish it, including on a public website;
• use it to build a competing data product;
• copy it in bulk by automated means, or share your login to give others access.

How accurate the data is

We work hard to get every number right, and we’re open about how sure we are:

• Observed values were read at that store on the date shown.
• Inferred values were worked out from the store’s price zone and are marked as inferred.
• Unknown means we couldn’t see the value, so we don’t show one.

Even observed values reflect what a retailer showed online at the time we read it, which can differ from the shelf, and retailers can change prices at any time. Estimates are shown only once we’ve checked they hold up. Cannonball is information to help your decisions, not professional, financial or legal advice, and you should check anything critical before relying on it.

Acceptable use

Don’t use Cannonball to break the law, including competition law. For example, don’t use it to coordinate prices with competitors. Don’t try to break or overload the service, get around usage limits, or access other customers’ data. We may suspend an account that does these things, and we’ll tell you why unless the law prevents it.

Australian Consumer Law

Nothing in these terms excludes, restricts or changes any right or remedy you have under the Australian Consumer Law (Schedule 2 to the Competition and Consumer Act 2010 (Cth)) or any other law that can’t lawfully be excluded, including the consumer guarantees that services will be provided with due care and skill. Where the law lets us limit our liability for failing to meet a consumer guarantee, our liability is limited to supplying the services again or paying the cost of having them supplied again.

Liability

Subject to the section above:

• our total liability to you under or in connection with these terms is limited to the fees you paid us in the 12 months before the claim arose (or $100 if you’re on the Free plan);
• we aren’t liable for indirect or consequential loss, such as lost profits or lost opportunities, arising from your use of the data;
• these limits don’t apply to liability that can’t be limited by law, or to loss caused by our fraud or wilful misconduct.

Ending the agreement

You can close your account at any time from Settings. We can end this agreement with 30 days’ notice, or immediately if you seriously breach these terms. If we end it without a breach on your part, we’ll refund any fees you’ve paid for the time remaining. Either way, you can export your data before your account closes.

General

• We may update these terms. We’ll email you at least 30 days before a change that affects you, and you can cancel before it takes effect.
• Questions: our contact form (choose “General question”).