Your rivals' shelf prices, next to yours

Cannonball puts your competitors' shelf prices, promotions and ranging next to yours at Coles, Woolworths, IGA and ALDI, by state and over time, including the supermarket's own-brand equivalent.

Updated 5 October 2026

The price gap, by state, over time

Pick your rivals and the house brand, and see your shelf price against theirs in each state. Did the gap widen this month? Did a rival quietly raise its everyday price in WA?

Rivals suggested for you

Cannonball suggests the products a shopper would buy instead of yours. Keep the ones that matter, add any others.

On the shelf this week

A few real changes we picked up this week. Reload and you get a different few.

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Store counts are the stores where we saw the change. Customers see every product, rival and store, with the history.

FAQ

Questions people ask

How many competitor products can I track?

It depends on the plan. See pricing for each plan's limits.

See your shelf, store by store.

Tell us about your brand. Willem reads every application and writes back.Type your brand and see how many of your products we already watch, at every chain.