About
One clean shot across the whole market.
Cannonball, also called Cannonball Data after its home at cannonballdata.com, is an Australian company that shows grocery brands, their agencies and brokers the price, promotions, stock and ranging of their products at about 3,160 Coles, Woolworths, IGA and ALDI stores, store by store, every day.
Why Cannonball exists
A brand selling through Australian supermarkets usually learns about an empty shelf, a rival’s promotion or a lost listing weeks later, from a sales number. By then the promotion is over and the range review is done. The shelf is where those things happen, so that’s what Cannonball shows: every store, every day, for your products and the ones next to them.
What we believe
- Speak only when something matters. No daily digest, no alerts you didn’t ask for.
- No setup. Type your brand and the shelf is there.
- Show only numbers we can stand behind, and say when a number is old or unknown.
- Your data is yours. We never share your products, rivals or questions with retailers or other customers.
Who we are
Cannonball is an Australian company being registered, independent of every retailer. The name? One clean shot across the whole market: the mark is an open ring, one sweep of every store, with the ball in its opening.