Free while the beta runs.
Cannonball is in a closed beta, and brands in it pay nothing. After the beta it's priced by the products you watch. The plans are below, so there are no surprises.
The plans, after the beta
Solo
A founder with a handful of products
$124a month after the beta
$1,490 billed yearly: you save $298
- 5 of your products
- 2 rivals per product
- Every store, every day
- History: 90 days
- Alerts: 3
- Unlimited AI answers (fair use)
- Seats: 1
- Export: PDF
Brand
A brand team with a growing range
$408a month after the beta
$4,900 billed yearly: you save $980
- 25 of your products
- 5 rivals per product
- Every store, every day
- History: 12 months
- Alerts: 25
- Unlimited AI answers (fair use)
- Seats: 3
- Export: PDF and CSV
Growth
Established brands and small multi-brand suppliers
$992a month after the beta
$11,900 billed yearly: you save $2,380
- 100 of your products
- Unlimited rivals
- Every store, every day
- History: full
- Alerts: unlimited
- Unlimited AI answers (fair use)
- Seats: 10
- Export: PDF, CSV, your logo on PDFs
Enterprise
More than 100 products, several brands, or every retailer group
From$2,500a month after the beta
Billed yearly
- More than 100 of your products
- Unlimited rivals
- Every store, every day
- History: full
- Alerts: unlimited
- Unlimited AI answers (fair use)
- Seats: unlimited
- Export: Everything, plus a data feed
- Australian dollars, excluding GST.
- Pay yearly and get two months free. Founding offer: the first 20 customers who pay yearly get 25% off their first year.
- Every plan includes every store of one retailer group, Australian supermarkets (Coles, Woolworths, IGA and ALDI). Each further group (pharmacy, liquor, hardware or New Zealand supermarkets, as we add them) is $49, $149 or $290 a month on Solo, Brand or Growth; Enterprise includes them all.
- Enterprise onboarding is $2,500 once (product mapping, rival sets and a session with your key account team), waived on a two-year term.
- Unlimited AI answers on every plan, with generous fair use: we'll talk to you long before any limit matters.
Bring your clients. Keep the margin.
The agency workspace is free: one login across every client brand, and your logo on PDF exports.
Resell
Buy client brands at 30% off list (35% at 10 or more active client brands), with a $750 monthly minimum, and bill your clients what you like.
Refer
The brand pays us directly, and you earn 20% of what they pay for 24 months.
Large agencies and enterprise
Enterprise and large agencies can start with a 30-day paid pilot for $1,500, credited in full against an annual contract.
Compare the plans
| Feature | Solo $124 a month, billed yearly | Brand $408 a month, billed yearly | Growth $992 a month, billed yearly | Enterprise From $2,500 a month, billed yearly |
|---|---|---|---|---|
| Every store, every day | Included | Included | Included | Included |
| Your products | 5 | 25 | 100 | More than 100 |
| Brands | 1 | 1 | Up to 3 | Agreed |
| Rivals | 2 per product | 5 per product | Unlimited | Unlimited |
| Retailer groups | 1 | 1 | 1 | All |
| History | 90 days | 12 months | Full | Full |
| Alerts | 3 | 25 | Unlimited | Unlimited |
| Ask | Unlimited AI answers (fair use) | Unlimited AI answers (fair use) | Unlimited AI answers (fair use) | Unlimited AI answers (fair use) |
| Seats | 1 | 3 | 10 | Unlimited |
| Export | PDF and CSV | PDF, CSV, your logo on PDFs | Everything, plus a data feed | |
| Help | Help docs | Onboarding call | A named contact |
Pricing questions
Can I try it first?
Yes. Look up your brand on the home page, with no sign-up at all. Cannonball is in a closed beta: apply, and if it's a fit you get an invite and use it free while the beta runs. The plans and prices here apply after the beta.
What counts as a product?
One of your own products that you watch. Rivals you compare it with don't count towards the limit; each plan sets how many rivals per product.
Do all plans see every store?
Yes. Every plan includes every store of one retailer group, Australian supermarkets (Coles, Woolworths, IGA and ALDI). Each further group (pharmacy, liquor, hardware or New Zealand supermarkets, as we add them) is $49, $149 or $290 a month on Solo, Brand or Growth; Enterprise includes them all.
Monthly or yearly?
Either. Pay yearly and get two months free. Founding offer: the first 20 customers who pay yearly get 25% off their first year.
How do agencies and brokers work with Cannonball?
The agency workspace is free: one login across every client brand, and your logo on PDF exports. Resell: buy client brands at 30% off list (35% at 10 or more active client brands), with a $750 monthly minimum, and bill your clients what you like. Refer: the brand pays us directly, and you earn 20% of what they pay for 24 months.
We're a large supplier. Can we pilot it?
Enterprise and large agencies can start with a 30-day paid pilot for $1,500, credited in full against an annual contract. Enterprise onboarding is $2,500 once (product mapping, rival sets and a session with your key account team), waived on a two-year term.
Is Ask really unlimited?
Yes. Unlimited AI answers on every plan, with generous fair use: we'll talk to you long before any limit matters.
See your shelf, store by store.
Tell us about your brand. Willem reads every application and writes back.Type your brand and see how many of your products we already watch, at every chain.