Guides
Guides to the supermarket shelf
Short, practical answers to the questions grocery brands ask about price, promotions, stock and ranging.
Guide
What is store-level shelf data?
Store-level shelf data is a product's price, promotion, stock and ranging at each store. What it is, how brands use it, and how it differs from scan data.
Guide
How to find which supermarkets are out of stock of your product
Three ways for a brand to find the Coles, Woolworths, IGA and ALDI stores that are out of stock of its products, and which out-of-stocks actually need action.
Guide
How to check which stores range your product
How a supplier can check which Coles, Woolworths, IGA and ALDI stores range a product, spot stores that dropped it, and find the range gap against rivals.
Guide
How to track competitor promotions at Coles and Woolworths
How grocery brands track rivals' specials, half-price weeks and multibuys at Coles, Woolworths, IGA and ALDI, by state and store, and what to look for.
Glossary
What is ranging in retail?
Ranging is the decision of which products a retailer's stores carry. What it means for suppliers, and how to see where you're ranged.
Glossary
What is a TPR (temporary price reduction)?
A TPR is a temporary price reduction: a promotion that lowers a product's shelf price for a set period. What it is and how brands track them.
Guide
Why supermarket prices differ by state and store
The same product can cost different amounts at different Coles, Woolworths, IGA and ALDI stores. Why prices vary by state and store, and why brands care.
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