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Send your reps to the stores that need them

Cannonball gives grocery brokers and field teams a daily, store-by-store list of where each principal's products are out of stock, not ranged, or missing next to a rival, exportable as a CSV for rep apps and call plans.

Updated 5 October 2026

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A call plan, not a report

Sort the Stores list by days out and filter to a region. Export it, and that's tomorrow's call plan.

Prove the visit worked

After a visit, watch the store come back in stock. Home reports good news too: "Back in stock at 97 of the 130 stores."

Every principal in one place

The agency workspace is free: one login across every client brand, and your logo on PDF exports.

On the shelf this week

A few real changes we picked up this week. Reload and you get a different few.

Loading this week’s examples…

Store counts are the stores where we saw the change. Customers see every product, rival and store, with the history.

FAQ

Questions people ask

How do brokers with several principals work with Cannonball?

The agency workspace is free: one login across every client brand, and your logo on PDF exports. Resell: buy client brands at 30% off list (35% at 10 or more active client brands), with a $750 monthly minimum, and bill your clients what you like. Refer: the brand pays us directly, and you earn 20% of what they pay for 24 months.

Use caseShelf intelligence for every brand you manageUse caseFind the supermarkets where you're out of stockPricingPricingComparisonCannonball vs checking stores in person

See your shelf, store by store.

Tell us about your brand. Willem reads every application and writes back.Type your brand and see how many of your products we already watch, at every chain.

Apply for the betaFind your products