History

What's kept#

Nothing is ever thrown away. Any day since a chain's data began can be explored, as far back as your plan's history reaches:

• Product charts from 30 days to All, or Custom dates.
• Stores as they stood at the end of any past day. See The stores on a past day.
• What changed between any two of those days. See What changed.

Where it starts#

History starts on the first day we read each chain, so a chain added later starts later. Before that, pages say "Data starts on …", never zero.

Your plan's history#

Your plan sets how far back you can look: 90 days on Solo, 12 months on Brand, full history on Growth and Enterprise. Earlier days are kept, and open on a plan with more history: the app says "Your plan shows history from …".

Gaps#

If a day has no new data, it shows the latest data before it. If a day was built late, it's marked, and a change on it may show a day late. See Freshness.