Buyer meeting pack

Open it from Products (Buyer meeting pack). Choose the Chain you're meeting, the Days it covers (Last 4 weeks, Last 8 weeks, Last 13 weeks or Since our data starts) and, if you have more than one brand there, the Brand. Click Update. The page shows every slide's finding and numbers, so you can read it before you download it:

• PowerPoint: a .pptx you can edit. The charts are PowerPoint's own, with their numbers in the chart's sheet, so you can restyle them or paste them into your own deck.
• PDF: the same slides, ready to send or print.

The days always end on the chain's latest day of data. They never start before our data for that chain does, or before your plan's history.

The slides#

The cover (slide 1) says who it's for, the days, what we read at the chain, and anything left out under Not in this pack. Then one slide per finding, numbered from 2 as on the page:

1. Ranging and distribution. How many store listings your products have at the chain (one product ranged at one store is one listing), day by day, with the stores that added and dropped them and your biggest movers. A product with no reading on the first or last day isn't counted in the change, and the slide says so.
2. Distribution by state. The share of the store listings we read in each state (each region in New Zealand) that range your products: where you have the most room to grow. Then, when one of your products launched at the chain in the pack's days, Launches: the latest launch's stores day by day against its target if you set one, with up to six launches in a table (from the launch tracker). Only at chains that show ranging at every store.
3. Stock availability. The share of the shelves we read that have your products on them, day by day. At Coles it adds the shelves empty 2 days or more now, and a week or more, as Shelf gaps counts them.
4. Promotions. Your promos this promo week, with the same check as Promo week: where each runs and the stores without the promo price. At IGA, where each store chooses its own specials, it's how many stores took each promo up. With none on this week, your days on promo over the span.
5. Price. The median shelf price of up to four of your most widely listed products, day by day, and your biggest everyday price moves: national ones, or at 5% or more of a product's stores (5 at least). A promo starting or ending isn't a price move. Smaller moves are left out of the pack; What changed lists them all.
6. Against your rivals. In the category with most of your products, how widely you and your rivals are ranged (or, at a chain where ranging isn't read at every store, the share of days on promo, yours against theirs).
7. Head to head. Your leading product against its closest rivals, the chain's own brand and other products a shopper could buy instead, as the product page compares them: the price gap, and, where ranging and stock are read at every store, how the closest rival is ranged and stocked at the stores both are read at.

Each slide ends with its source line: which reads it uses, the days, and anything to know (such as a day built late).

Fair comparisons only#

Every number in the pack is the chain's you chose, read the same way for every product on the slide. The pack never compares one chain with another. A price gap is only ever like for like: the same pack, or per unit between fixed pack sizes in the same measure.

A slide that the chain can't support, or that has too little to show, is left out, and the cover says why under Not in this pack:

• Woolworths and ALDI: ranging and stock are read at a sample of stores, so there's no ranging, state or stock slide, and rivals are compared on promos.
• IGA, New World and PAK'nSAVE: stores list only what they sell, so an empty shelf can't be seen and there's no stock slide.
• Chemist Warehouse and Mitre 10 NZ: ranging isn't read, and an empty shelf can't be told apart from a product the store doesn't sell, so there's no ranging, state or stock slide, and rivals are compared on promos.
• Bunnings and Bunnings NZ: no promos, so no promo slide.
• By state: left out when fewer than two states had enough of your store listings read.
• Head to head: left out when none of your leading products has a rival priced like for like.
• Rivals: left out when none of your rivals at the chain are on your list.

Your brand on it#

The pack says who prepared it on the cover and at the foot of every slide. A brand of your own gets the Cannonball logo and "Prepared with Cannonball". If an agency looks after your brand, it carries the agency's logo and "Prepared by" the agency with Cannonball. With white label, it's the agency's alone: its name, light logo and colour, with no mention of Cannonball, and the file name starts with the agency's name.

The logo shows if it's a PNG or JPEG. A WebP or SVG logo can't go in the file, so the agency's name shows in its place.

Use it to#

1. Before a range review or a quarterly meeting, choose Last 13 weeks and download the PowerPoint.
2. Lead with the slide that matters most to that buyer, and delete the rest: each slide stands on its own.
3. Add your own sales data next to ours: we show the shelf, not sales.
4. Keep the source lines: buyers ask where a number comes from.

What it can't tell you#

• It shows what's on the shelf, not sales or why something changed: a chain's own reasons (a range review, a supply issue) aren't published.
• On Against your rivals, rivals are the ones on your list. Add more on Products to see them in the pack.
• Our data for most chains starts in late September or October 2026, so a long span covers only the days we have, and the slides say which.