Coles vs Woolworths specials, 4 October 2026
On Sunday 4 October 2026, 30.0% of the Coles products Cannonball read were on special at one store or more (7,502 of 25,033), and 26.8% of the Woolworths products read (7,619 of 28,451).
Figures for Sunday 4 October 2026. The latest are at Coles vs Woolworths specials.
| Chain | Products read | On special at one store or more | Share on special |
|---|---|---|---|
| Coles | 25,033 | 7,502 | 30.0% |
| Woolworths | 28,451 | 7,619 | 26.8% |
By category
The share of each category’s products read that day that were on special at one store or more.
| Category | Coles | Woolworths |
|---|---|---|
| Snacks and confectionery | 40.9% (929 of 2,270) | 44.0% (707 of 1,607) |
| Drinks | 35.4% (689 of 1,948) | 35.4% (647 of 1,827) |
| Health and beauty | 35.3% (1,797 of 5,086) | 33.0% (1,909 of 5,781) |
| Pantry | 22.3% (1,107 of 4,970) | 21.5% (696 of 3,236) |
| Dairy and chilled | 27.9% (577 of 2,070) | 24.8% (351 of 1,415) |
| Frozen | 26.7% (317 of 1,186) | 29.1% (344 of 1,183) |
| Household and cleaning | 20.7% (303 of 1,463) | 23.4% (516 of 2,201) |
| Pet | 24.8% (146 of 588) | 23.6% (205 of 868) |
| Liquor | 39.4% (830 of 2,107) | 27.2% (626 of 2,305) |
Day by day
| Day | Coles | Woolworths |
|---|---|---|
| Sunday 4 October 2026 | 30.0% | 26.8% |
| Saturday 3 October 2026 | 29.9% | 27.3% |
| Friday 2 October 2026 | 30.1% | 27.6% |
| Thursday 1 October 2026 | 30.2% | 27.9% |
| Wednesday 30 September 2026 | 30.3% | 28.4% |
| Tuesday 29 September 2026 | 29.6% | 26.8% |
Every day since 29 September 2026 as a spreadsheet: coles-vs-woolworths-specials.csv.
How it’s measured
A product is on special when the chain shows a promotion on it at one store or more that day, as the chain itself labels it. Specials are counted at Coles and Woolworths, where every store’s promotions are read the same way, every day (a Sydney day). Shares are of the products read at one store or more that day: almost all of Coles' list, about two thirds of Woolworths'. A product that wasn't read is left out, never counted as not on special. Specials change mostly once a week: see when Coles and Woolworths specials change. The full method: about Cannonball’s data.
Questions
Does Coles or Woolworths have more specials this week?
On Sunday 4 October 2026, 30.0% of the Coles products Cannonball read were on special at one store or more (7,502 of 25,033), and 26.8% of the Woolworths products read (7,619 of 28,451). Both are counted the same way, every day, so the two shares can be read side by side; the share moves from day to day, so compare the same day.
What counts as on special?
A product is on special when the chain shows a promotion on it at one store or more that day, as the chain itself labels it. It counts products, not catalogue pages: a special in some stores or states only counts too.
Why only Coles and Woolworths?
Every Coles and every Woolworths store's promotions are read the same way, so their figures can stand side by side. IGA stores each set their own specials, and ALDI isn't compared here: its regular range rarely goes on special.
Why a share of the products read, not of every product?
Shares are of the products read at one store or more that day: almost all of Coles' list, about two thirds of Woolworths'. A product that wasn't read is left out, never counted as not on special.
How do I cite this?
Cannonball (cannonballdata.com), "Coles vs Woolworths specials", 4 October 2026: https://cannonballdata.com/data/coles-vs-woolworths-specials/2026-10-04. That address keeps that day's figures; https://cannonballdata.com/data/coles-vs-woolworths-specials always has the latest.