Coles vs Woolworths specials this week
On Tuesday 20 October 2026, 31.0% of the Coles products Cannonball read were on special at one store or more (7,900 of 25,502), and 30.0% of the Woolworths products read (8,264 of 27,505).
Data as of Tuesday 20 October 2026, updated every day. This day’s figures stay at cannonballdata.com/data/coles-vs-woolworths-specials/2026-10-20.
| Chain | Products read | On special at one store or more | Share on special |
|---|---|---|---|
| Coles | 25,502 | 7,900 | 31.0% |
| Woolworths | 27,505 | 8,264 | 30.0% |
By category
The share of each category’s products read that day that were on special at one store or more.
| Category | Coles | Woolworths |
|---|---|---|
| Snacks and confectionery | 38.6% (905 of 2,343) | 45.3% (712 of 1,571) |
| Drinks | 38.1% (750 of 1,970) | 37.4% (664 of 1,776) |
| Health and beauty | 42.9% (2,226 of 5,192) | 40.2% (2,301 of 5,723) |
| Pantry | 21.5% (1,084 of 5,036) | 22.6% (716 of 3,170) |
| Dairy and chilled | 25.0% (533 of 2,132) | 26.9% (377 of 1,399) |
| Frozen | 27.3% (339 of 1,241) | 29.2% (338 of 1,159) |
| Household and cleaning | 22.8% (335 of 1,469) | 22.3% (489 of 2,190) |
| Pet | 23.1% (136 of 589) | 26.1% (227 of 871) |
| Liquor | 40.3% (854 of 2,117) | 37.1% (798 of 2,151) |
Day by day
| Day | Coles | Woolworths |
|---|---|---|
| Tuesday 20 October 2026 | 31.0% | 30.0% |
| Monday 19 October 2026 | 31.1% | 30.4% |
| Sunday 18 October 2026 | 31.2% | 30.1% |
| Saturday 17 October 2026 | 31.4% | 29.7% |
| Friday 16 October 2026 | 31.5% | 29.2% |
| Thursday 15 October 2026 | 31.6% | 28.8% |
| Wednesday 14 October 2026 | 32.0% | 30.7% |
| Tuesday 13 October 2026 | 28.9% | 29.5% |
| Monday 12 October 2026 | 29.0% | 29.7% |
| Sunday 11 October 2026 | 29.1% | 29.6% |
| Saturday 10 October 2026 | 29.3% | 29.5% |
| Friday 9 October 2026 | 29.4% | 29.7% |
| Thursday 8 October 2026 | 29.5% | 29.8% |
| Wednesday 7 October 2026 | 29.9% | 31.7% |
Every day since 29 September 2026 as a spreadsheet: coles-vs-woolworths-specials.csv.
How it’s measured
A product is on special when the chain shows a promotion on it at one store or more that day, as the chain itself labels it. Specials are counted at Coles and Woolworths, where every store’s promotions are read the same way, every day (a Sydney day). Shares are of the products read at one store or more that day: almost all of Coles' list, about two thirds of Woolworths'. A product that wasn't read is left out, never counted as not on special. Specials change mostly once a week: see when Coles and Woolworths specials change. The full method: about Cannonball’s data.
Questions
Does Coles or Woolworths have more specials this week?
On Tuesday 20 October 2026, 31.0% of the Coles products Cannonball read were on special at one store or more (7,900 of 25,502), and 30.0% of the Woolworths products read (8,264 of 27,505). Both are counted the same way, every day, so the two shares can be read side by side; the share moves from day to day, so compare the same day.
What counts as on special?
A product is on special when the chain shows a promotion on it at one store or more that day, as the chain itself labels it. It counts products, not catalogue pages: a special in some stores or states only counts too.
Why only Coles and Woolworths?
Every Coles and every Woolworths store's promotions are read the same way, so their figures can stand side by side. IGA stores each set their own specials, and ALDI isn't compared here: its regular range rarely goes on special.
Why a share of the products read, not of every product?
Shares are of the products read at one store or more that day: almost all of Coles' list, about two thirds of Woolworths'. A product that wasn't read is left out, never counted as not on special.
How do I cite this?
Cannonball (cannonballdata.com), "Coles vs Woolworths specials", 20 October 2026: https://cannonballdata.com/data/coles-vs-woolworths-specials/2026-10-20. That address keeps that day's figures; https://cannonballdata.com/data/coles-vs-woolworths-specials always has the latest.