Coles vs Woolworths specials, 1 October 2026
On Thursday 1 October 2026, 30.2% of the Coles products Cannonball read were on special at one store or more (7,517 of 24,919), and 27.9% of the Woolworths products read (7,935 of 28,401).
Figures for Thursday 1 October 2026. The latest are at Coles vs Woolworths specials.
| Chain | Products read | On special at one store or more | Share on special |
|---|---|---|---|
| Coles | 24,919 | 7,517 | 30.2% |
| Woolworths | 28,401 | 7,935 | 27.9% |
By category
The share of each category’s products read that day that were on special at one store or more.
| Category | Coles | Woolworths |
|---|---|---|
| Snacks and confectionery | 40.7% (916 of 2,248) | 45.5% (730 of 1,605) |
| Drinks | 35.5% (691 of 1,948) | 36.9% (678 of 1,835) |
| Health and beauty | 35.7% (1,809 of 5,068) | 34.5% (1,993 of 5,782) |
| Pantry | 22.4% (1,113 of 4,963) | 22.2% (719 of 3,245) |
| Dairy and chilled | 28.1% (579 of 2,058) | 26.4% (370 of 1,400) |
| Frozen | 27.7% (320 of 1,157) | 29.6% (352 of 1,189) |
| Household and cleaning | 20.9% (305 of 1,459) | 24.5% (539 of 2,203) |
| Pet | 25.4% (149 of 587) | 25.2% (218 of 864) |
| Liquor | 39.3% (828 of 2,107) | 28.3% (646 of 2,279) |
Day by day
| Day | Coles | Woolworths |
|---|---|---|
| Thursday 1 October 2026 | 30.2% | 27.9% |
| Wednesday 30 September 2026 | 30.3% | 28.4% |
| Tuesday 29 September 2026 | 29.6% | 26.8% |
Every day since 29 September 2026 as a spreadsheet: coles-vs-woolworths-specials.csv.
How it’s measured
A product is on special when the chain shows a promotion on it at one store or more that day, as the chain itself labels it. Specials are counted at Coles and Woolworths, where every store’s promotions are read the same way, every day (a Sydney day). Shares are of the products read at one store or more that day: almost all of Coles' list, about two thirds of Woolworths'. A product that wasn't read is left out, never counted as not on special. Specials change mostly once a week: see when Coles and Woolworths specials change. The full method: about Cannonball’s data.
Questions
Does Coles or Woolworths have more specials this week?
On Thursday 1 October 2026, 30.2% of the Coles products Cannonball read were on special at one store or more (7,517 of 24,919), and 27.9% of the Woolworths products read (7,935 of 28,401). Both are counted the same way, every day, so the two shares can be read side by side; the share moves from day to day, so compare the same day.
What counts as on special?
A product is on special when the chain shows a promotion on it at one store or more that day, as the chain itself labels it. It counts products, not catalogue pages: a special in some stores or states only counts too.
Why only Coles and Woolworths?
Every Coles and every Woolworths store's promotions are read the same way, so their figures can stand side by side. IGA stores each set their own specials, and ALDI isn't compared here: its regular range rarely goes on special.
Why a share of the products read, not of every product?
Shares are of the products read at one store or more that day: almost all of Coles' list, about two thirds of Woolworths'. A product that wasn't read is left out, never counted as not on special.
How do I cite this?
Cannonball (cannonballdata.com), "Coles vs Woolworths specials", 1 October 2026: https://cannonballdata.com/data/coles-vs-woolworths-specials/2026-10-01. That address keeps that day's figures; https://cannonballdata.com/data/coles-vs-woolworths-specials always has the latest.