Coles vs Woolworths specials, 30 September 2026
On Wednesday 30 September 2026, 30.3% of the Coles products Cannonball read were on special at one store or more (7,542 of 24,917), and 28.4% of the Woolworths products read (8,028 of 28,305).
Figures for Wednesday 30 September 2026. The latest are at Coles vs Woolworths specials.
| Chain | Products read | On special at one store or more | Share on special |
|---|---|---|---|
| Coles | 24,917 | 7,542 | 30.3% |
| Woolworths | 28,305 | 8,028 | 28.4% |
By category
The share of each category’s products read that day that were on special at one store or more.
| Category | Coles | Woolworths |
|---|---|---|
| Snacks and confectionery | 40.8% (917 of 2,248) | 44.2% (707 of 1,599) |
| Drinks | 35.9% (699 of 1,948) | 38.9% (714 of 1,834) |
| Health and beauty | 35.7% (1,810 of 5,068) | 35.4% (2,045 of 5,780) |
| Pantry | 22.4% (1,114 of 4,963) | 20.9% (676 of 3,238) |
| Dairy and chilled | 28.6% (588 of 2,056) | 28.5% (399 of 1,398) |
| Frozen | 28.0% (324 of 1,157) | 35.4% (421 of 1,189) |
| Household and cleaning | 20.9% (305 of 1,459) | 23.4% (507 of 2,164) |
| Pet | 26.2% (154 of 587) | 29.8% (258 of 865) |
| Liquor | 39.0% (822 of 2,107) | 28.5% (650 of 2,278) |
Day by day
| Day | Coles | Woolworths |
|---|---|---|
| Wednesday 30 September 2026 | 30.3% | 28.4% |
| Tuesday 29 September 2026 | 29.6% | 26.8% |
Every day since 29 September 2026 as a spreadsheet: coles-vs-woolworths-specials.csv.
How it’s measured
A product is on special when the chain shows a promotion on it at one store or more that day, as the chain itself labels it. Specials are counted at Coles and Woolworths, where every store’s promotions are read the same way, every day (a Sydney day). Shares are of the products read at one store or more that day: almost all of Coles' list, about two thirds of Woolworths'. A product that wasn't read is left out, never counted as not on special. Specials change mostly once a week: see when Coles and Woolworths specials change. The full method: about Cannonball’s data.
Questions
Does Coles or Woolworths have more specials this week?
On Wednesday 30 September 2026, 30.3% of the Coles products Cannonball read were on special at one store or more (7,542 of 24,917), and 28.4% of the Woolworths products read (8,028 of 28,305). Both are counted the same way, every day, so the two shares can be read side by side; the share moves from day to day, so compare the same day.
What counts as on special?
A product is on special when the chain shows a promotion on it at one store or more that day, as the chain itself labels it. It counts products, not catalogue pages: a special in some stores or states only counts too.
Why only Coles and Woolworths?
Every Coles and every Woolworths store's promotions are read the same way, so their figures can stand side by side. IGA stores each set their own specials, and ALDI isn't compared here: its regular range rarely goes on special.
Why a share of the products read, not of every product?
Shares are of the products read at one store or more that day: almost all of Coles' list, about two thirds of Woolworths'. A product that wasn't read is left out, never counted as not on special.
How do I cite this?
Cannonball (cannonballdata.com), "Coles vs Woolworths specials", 30 September 2026: https://cannonballdata.com/data/coles-vs-woolworths-specials/2026-09-30. That address keeps that day's figures; https://cannonballdata.com/data/coles-vs-woolworths-specials always has the latest.