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How to track competitor promotions at Coles and Woolworths

To track competitor promotions at Coles and Woolworths, follow your rivals' products week by week: when each promotion starts and ends, its depth, and where it runs. Cannonball does this automatically for the rivals you choose, store by store, and shows their promotions on the same chart as yours.

Updated 5 October 2026

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What to record for each promotion

  • Start and end dates
  • Promotion price and depth against the everyday price
  • Reach: national, one state, or a few stores
  • Mechanic: price cut, half price, multibuy

Patterns worth spotting

Many products run promotions on a rhythm, for example half price every six weeks. Once you've seen three or four cycles you can plan your own promotions around a rival's.

FAQ

Questions people ask

Do Coles and Woolworths run the same promotions in every state?

Not always. Some promotions are national; others run in one state or region, or in a subset of stores. Store-level data shows which.

Use caseEvery promotion, yours and your rivals', as it happensUse caseYour rivals' shelf prices, next to yoursGuideWhat is a TPR (temporary price reduction)?RetailerWoolworths price, promo and availability, store by store

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