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What is ranging in retail?

In retail, ranging is the decision of which products a store or chain carries on its shelves. A product that is ranged at a store has a place on that store's shelf; a supplier's distribution is the number of stores that range its products.

Updated 5 October 2026

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Ranging, range reviews and distribution

Supermarkets set their range category by category and revisit it in range reviews. Winning a ranging decision gets a product into stores; losing one removes it. Distribution counts how many stores carry it.

GuideHow to check which stores range your productUse caseKnow which stores carry your range, and which dropped itGuideWhat is store-level shelf data?

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