Apply for the betaFind your products

What is a TPR (temporary price reduction)?

A TPR, or temporary price reduction, is a promotion that lowers a product's shelf price for a set period, after which it returns to the everyday price. In Australian supermarkets, specials, half-price weeks and 'was/now' prices are common TPRs.

Updated 5 October 2026

Look up your brand, no sign-upApply for the beta

TPR vs everyday low price

A TPR is temporary and usually funded at least partly by the supplier. An everyday low price is a permanent lower price. Telling them apart matters when you compare your price with a rival's.

GuideHow to track competitor promotions at Coles and WoolworthsUse caseEvery promotion, yours and your rivals', as it happens

See your shelf, store by store.

Tell us about your brand. Willem reads every application and writes back.Type your brand and see how many of your products we already watch, at every chain.

Apply for the betaFind your products