Coles vs Woolworths specials, 15 October 2026
On Thursday 15 October 2026, 31.6% of the Coles products Cannonball read were on special at one store or more (8,035 of 25,419), and 28.8% of the Woolworths products read (7,831 of 27,150).
Figures for Thursday 15 October 2026. The latest are at Coles vs Woolworths specials.
| Chain | Products read | On special at one store or more | Share on special |
|---|---|---|---|
| Coles | 25,419 | 8,035 | 31.6% |
| Woolworths | 27,150 | 7,831 | 28.8% |
By category
The share of each category’s products read that day that were on special at one store or more.
| Category | Coles | Woolworths |
|---|---|---|
| Snacks and confectionery | 39.3% (909 of 2,312) | 43.2% (676 of 1,566) |
| Drinks | 39.1% (767 of 1,964) | 36.3% (642 of 1,770) |
| Health and beauty | 43.7% (2,269 of 5,191) | 38.4% (2,153 of 5,600) |
| Pantry | 21.9% (1,099 of 5,019) | 21.8% (691 of 3,165) |
| Dairy and chilled | 26.7% (567 of 2,124) | 26.2% (354 of 1,352) |
| Frozen | 28.1% (348 of 1,238) | 29.2% (339 of 1,161) |
| Household and cleaning | 23.2% (339 of 1,464) | 21.4% (461 of 2,152) |
| Pet | 25.3% (149 of 589) | 25.3% (220 of 870) |
| Liquor | 40.0% (845 of 2,115) | 34.1% (691 of 2,025) |
Day by day
| Day | Coles | Woolworths |
|---|---|---|
| Thursday 15 October 2026 | 31.6% | 28.8% |
| Wednesday 14 October 2026 | 32.0% | 30.7% |
| Tuesday 13 October 2026 | 28.9% | 29.5% |
| Monday 12 October 2026 | 29.0% | 29.7% |
| Sunday 11 October 2026 | 29.1% | 29.6% |
| Saturday 10 October 2026 | 29.3% | 29.5% |
| Friday 9 October 2026 | 29.4% | 29.7% |
| Thursday 8 October 2026 | 29.5% | 29.8% |
| Wednesday 7 October 2026 | 29.9% | 31.7% |
| Tuesday 6 October 2026 | 29.9% | 28.0% |
| Monday 5 October 2026 | 29.9% | 27.5% |
| Sunday 4 October 2026 | 30.0% | 26.8% |
| Saturday 3 October 2026 | 29.9% | 27.3% |
| Friday 2 October 2026 | 30.1% | 27.6% |
Every day since 29 September 2026 as a spreadsheet: coles-vs-woolworths-specials.csv.
How it’s measured
A product is on special when the chain shows a promotion on it at one store or more that day, as the chain itself labels it. Specials are counted at Coles and Woolworths, where every store’s promotions are read the same way, every day (a Sydney day). Shares are of the products read at one store or more that day: almost all of Coles' list, about two thirds of Woolworths'. A product that wasn't read is left out, never counted as not on special. Specials change mostly once a week: see when Coles and Woolworths specials change. The full method: about Cannonball’s data.
Questions
Does Coles or Woolworths have more specials this week?
On Thursday 15 October 2026, 31.6% of the Coles products Cannonball read were on special at one store or more (8,035 of 25,419), and 28.8% of the Woolworths products read (7,831 of 27,150). Both are counted the same way, every day, so the two shares can be read side by side; the share moves from day to day, so compare the same day.
What counts as on special?
A product is on special when the chain shows a promotion on it at one store or more that day, as the chain itself labels it. It counts products, not catalogue pages: a special in some stores or states only counts too.
Why only Coles and Woolworths?
Every Coles and every Woolworths store's promotions are read the same way, so their figures can stand side by side. IGA stores each set their own specials, and ALDI isn't compared here: its regular range rarely goes on special.
Why a share of the products read, not of every product?
Shares are of the products read at one store or more that day: almost all of Coles' list, about two thirds of Woolworths'. A product that wasn't read is left out, never counted as not on special.
How do I cite this?
Cannonball (cannonballdata.com), "Coles vs Woolworths specials", 15 October 2026: https://cannonballdata.com/data/coles-vs-woolworths-specials/2026-10-15. That address keeps that day's figures; https://cannonballdata.com/data/coles-vs-woolworths-specials always has the latest.