Cannonball vs retailers' supplier data portals
A retailer's supplier portal or data program shows that retailer's view of your own products. Cannonball shows Coles, Woolworths, IGA and ALDI side by side, including your rivals and the house brand, store by store and every day, without a portal login per chain.
Updated 5 October 2026
| Compared | Cannonball | Retailer supplier portals |
|---|---|---|
| Chains | Coles, Woolworths, IGA and ALDI together | One retailer each |
| Your rivals and the house brand | Yes | Usually your own lines only |
| Store-level shelf price and promo | Yes | Varies by program |
| Sales and loyalty data | No | Often, depending on the program and fees |
| Login | One, for every chain | One per retailer |
One view across every chain
Your buyers see their own chain. You sell to all of them. Cannonball puts the four chains on one chart, so a promotion at Coles and the response at Woolworths read as one story.
Based on each product's public information on 5 October 2026. Products change: check with the vendor before you decide, and tell us if anything here is out of date.