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Walk into the buyer meeting knowing the shelf

Cannonball gives key account and category managers the store-level shelf story behind their sales at Coles, Woolworths, IGA and ALDI: ranging, out-of-stocks, promotions and price gaps by state, exportable for buyer meetings.

Updated 5 October 2026

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Explain the numbers

Sales down in Queensland? Check whether the product was out of stock there, whether a rival ran a promotion, or whether stores dropped it. The history is kept, so you can go back to any date.

Ask, and get a chart back

Type a question as you'd ask an analyst: "our distribution across states at Coles since July". Get a chart or a table you can paste into the deck.

On the shelf this week

A few real changes we picked up this week. Reload and you get a different few.

Loading this week’s examples…

Store counts are the stores where we saw the change. Customers see every product, rival and store, with the history.

FAQ

Questions people ask

Can I go back to see what the shelf looked like on a past date?

Yes. Every view can be set to a past date, and you can compare two dates to see what changed between them.

Use caseKnow which stores carry your range, and which dropped itUse caseEvery promotion, yours and your rivals', as it happensRetailerColes price, promo and stock, store by storePricingPricing

See your shelf, store by store.

Tell us about your brand. Willem reads every application and writes back.Type your brand and see how many of your products we already watch, at every chain.

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