Use cases
What brands, agencies and brokers use Cannonball for
From the out-of-stock list your reps work through tomorrow to the promotion history behind next quarter's plan.
Out-of-stock monitoring
Find the supermarkets where you're out of stock
See which Coles, Woolworths, IGA and ALDI stores are out of stock of your products, since when, and which have been out for days. One list for your reps, every morning.
Promotion tracking
Every promotion, yours and your rivals', as it happens
Track supermarket specials, half-price weeks and multibuys for your products and your rivals' at Coles, Woolworths, IGA and ALDI, by state and by store.
Competitor price tracking
Your rivals' shelf prices, next to yours
Track your competitors' shelf prices, promotions and ranging at Coles, Woolworths, IGA and ALDI, by state, next to your own products and the house brand.
Ranging and distribution
Know which stores carry your range, and which dropped it
See which Coles, Woolworths, IGA and ALDI stores range each of your products, which dropped it in a range review, and where a rival is ranged and you aren't.
For brokers and field teams
Send your reps to the stores that need them
For grocery brokers and field teams: each morning, the stores where your principals' products are out of stock, not ranged or beaten by a rival.
For agencies
Shelf intelligence for every brand you manage
Agencies managing grocery brands: every client's price, promo, stock and ranging at Coles, Woolworths, IGA and ALDI from one login.
For key account managers
Walk into the buyer meeting knowing the shelf
For key account and category managers: the shelf story behind your sales, by chain, state and store, ready to export for your next Coles or Woolworths meeting.
See your shelf, store by store.
Tell us about your brand. Willem reads every application and writes back.Type your brand and see how many of your products we already watch, at every chain.